The BSR Sarona Project is one of the major mixed‑use residential developments currently taking shape in Tel Aviv. The complex consists of three towers of approximately 39–40 floors, combining residential units with commercial and office spaces, and is being built in the heart of Sarona Park — an area that blends historic Templar buildings with a modern, evolving urban environment. The proximity to green spaces, open pathways, and preserved architecture gives the project a unique character rarely found in the city center.
The project includes around 420 residential apartments above several floors of commercial and office space, along with a large underground parking facility and community services such as kindergartens and additional public areas. The towers were designed by Moshe Tzur Architects and CityBee, with careful consideration for construction in a dense urban setting and alongside preservation structures, emphasizing a comfortable and accessible living environment.
Its central location provides quick access to Tel Aviv’s cultural, leisure, and business hubs — the Tel Aviv Museum of Art, the Performing Arts Center, Habima Theater, the Cinematheque, the Azrieli Center, and Sarona Park are all within walking distance. The complex is also adjacent to Sarona Market, one of the city’s most popular culinary and lifestyle destinations, offering a wide variety of restaurants, food stalls, and boutique shops.
Transportation access is excellent, with close proximity to the Ayalon Highway, the HaShalom Railway Station, major bus routes, and the planned light‑rail stations. The combination of a central location, contemporary planning, and a rich urban environment creates a convenient and diverse residential setting with direct access to everything Tel Aviv has to offer.